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Digital signage is a new communication channel to dynamically display content on screen such as images, videos, and other engaging information.

Remember the last time you saw a dynamic display with flight information at the airport? This is a form of digital signage. Yet digital signage is so much more. It’s everywhere around you.

You can’t drive down the road, walk into a restaurant or the mall, head to the airport, or go to school without seeing dynamic displays, digital menu boards, touch-screen kiosks or even interactive video walls that engage passers-by with media and useful information.

Digital signage solutions are used by the widest array of industries. From big retail brands, corporate business, educational and municipal institutions, to small shops, restaurants and the garage around the corner – everyone uses digital signage. There are signage solutions for small business and big businesses alike and the Ardent digital signage solution is one that caters to both.

 

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What makes digital signage so useful?

Whether you work in big business or own a small or medium-sized company, digital signage helps share your story with the world around you. Dynamic displays offer a unique way to communicate your message more effectively and in real time. Combining storytelling with innovative technologies is an effective way to offer personalized experiences to your audience at a reasonable cost. It works every time – regardless whether you are dealing with internal-, public-, or product-related information.

Dynamic content keeps your guests, clients, and employees engaged.

It has never before been easier to customize your message and target the good crowd. Displaying the right information in an impactful way only takes a few drag-and-drops of the right images and videos from your phone to a media playlist or just connecting your company’s Instagram account and letting the good content stream.

 

Digital signage elevates your branding and presents monetizing opportunities.

Tailored brand messages or illustrative graphics can be used to raise brand awareness. Also, with third-party advertising, you can monetize your digital signage board by giving the option to bid for the signage space to promote a product or brand that shares your values.

 

 


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